Friday, September 12, 2008

Happy New Year! (of sorts)

Dear Readers,

The thing about the Jewish New Year is that it follows the Jewish calendar, which means it doesn't occur on the same day every year, like let's say Christmas (December 25), Valentine's Day (February 14th) and July 4th. But it does generally take place in September. This year, the Jewish New Year, also known in Hebrew as Rosh Hashanah (the head of the year) will begin at sundown on September 29th.

Last year the Jewish New Year began on September 12, 2007. That's one year ago, today.

Earlier that day, we popped at cork over at the Syrup office as we kicked off the start of creating Savvy Auntie. Syrup is the creative agency behind the design of, the logo and much of the branding.

It was perfect timing. We were celebrating the start of a new year, with the start of the New Year.

And here were are, one year later. Wow.

It's just two months since the launch, and we have paying advertisers, a strong-size membership (over 1300!), traffic galor, major press, more press coming, and wonderful feedback from the Internet and Social Media communities, and of course the Auntie community.

Here's what I am busy doing:

Speaking with agents who are interested in helping me get my children's book published (It's called Auntie and Me and it's delicious!).

Meeting with Venture Capitalists and the meetings are going really well!

Working with brands to represent them on TV and other media!

Getting my Holiday Gifts Guides for Aunties locked up (I say that like I am anywhere near close to finalizing that)

Signing "insertion orders" (Those are contracts from advertisers on the site)

Confirming multiple speaking engagements.

Meeting fanstastic (FANTASTIC) people  who want to help.

Giving back as often as I can.

Oh ya, and managing the Website

I can honestly say that I am still overwhelmed. I don't know when this feeling of never doing enough soon enough is going to subside. Of course, I am so undeniably grateful for all my good fortune. I knew a year ago, when that meeting at Syrup took place, that I wanted unbelievable results.

I got them.

The site is listed on a number of sites that look at top design:


And to think, last year, on this day, I said to Syrup that I wanted to win a number of "best of" awards for design, user-interface, web strategy.

Looks like we're winning already.

It's been quite a year. Happy New Year to me. And to you. Even if you're not Jewish.

Because new beginnings are possible every day, for everyone.

And today is the start of a whole new year...


  1. Cheers to an even better year ahead!

  2. Happy Savvy Idea Birthday. Isn't it amazing what 365 days can bring?

  3. Congrats Auntie Melanie!

    Let me know if you want to collaborate on things too! I'd love to work with you!


  4. This is all so exciting, and I'm beyond thrilled for you (and so proud, as well)!

    A children's book? Oh man, can't wait!


  5. Congratulations! I can't wait to see your children's book when it comes out - I'm sure it will be the perfect gift for a niece or two :)


    P.S. Don't forget to have some "YOU" time!

  6. Happy New Year! Your site really does rock!


Note: Only a member of this blog may post a comment.