Friday, January 8, 2010

Stew on This...

Dear Readers,

It's been a while since I've written, and I apologize. Seems like my little company has grown some amazing wings and it's been a while since I've had time to consider how I got here. I'm trying to take more time to appreciate my life and all the details that make it beautiful.

A few days ago, an acquaintance sent me an email asking various questions about my business so she might borrow some of my tips to help kick start her own entrepreneurial success.

I revealed as much as I could to help her.

How much did it cost to design your Website? Tens of thousands, I told her. I invested in a company, a dream, not a New York City apartment.

How long did it take you to get Savvy Auntie off the ground? A year, I explained.

How long did it take to see success? Twenty-three minutes, I said. That's how soon after I launched that I received an email from a digital media buying agency.

Maybe I just need more patience with myself, she concluded.

Patience. It's something I've been working on. Until recently, I wouldn't have characterized myself as someone with much of it. Even as a child, I remember wanting what I wanted when I wanted it - NOW! It wasn't because I was a spoiled-brat... or a child without boundaries. I just simply saw a target and wanted to achieve it. I didn't take my parents' no-s for an answer. Nor anyone else's. I just saw what I wanted and went for it. Even if it took a lot wishing on wish chips. (I did get that pink room, by the way.)

But a lack of patience isn't always a good thing. We make decisions too quickly, make purchases without thinking of options, make the first right instead of the third left just because it's the first open path we see.

So I've been practicing patience.... and realizing more and more the difference between being patient (waiting for things to happen to me and my business) and practicing patience (being in control of making smart decisions in the right time... even if it takes longer than I expected.)

Being patient means sitting on couch waiting for success to knock on your door like a pizza being delivered.

Practicing patience means investing time and often money into your business.... like cooking a stew.... watching it simmer and cook... adding a little more flavor here, stirring it a little there...

Yes, it's true, many awesome things have happened since I launched exactly 1.5 years ago tomorrow. Some of the nation's most reputable and recognizable brands have invested their sponsorship dollars in Savvy Auntie. I've had enormous support from aunts and others who see value in the resources Savvy Auntie provides. I've appeared on TV, on radio, in newspapers, magazines, online, in video... just about anywhere I can think (maybe a billboard one day?) I've been approached by investors, potential corporate partners, even a cable network! And most recently, I signed a book deal with HarperCollins. It's happened relatively quickly, but I have many other goals that are taking much longer than I expected.

So... in the meantime, I take whatever I've earned and throw it right back into the stew... Yes of course I want to eat it now! I'm hungry! And I've been cooking this stew since I thought of the idea for Savvy Auntie in June 2007. But I know that the best stews are slow cooked over an even temperature. They are not too diluted or - um - full of beans.

So right now, I'm not taking vacations. I'm not buying clothes (except for when I need them for TV appearances). I'm not ordering in or going out to eat as much as I used to.

I'm making stew.

Mmmm smells good, doesn't it? I can't wait to invite you over for the feast.

Auntie Melanie