Savvy Auntie Coolest Toy Awards!

Child Lifestyle Expert and Premier SAVVY AUNTIE, Melanie Notkin Honors the Most Trendsetting, the Most Luxurious, and the Most Notable Toys for the 2009 Holiday Season 

New York, NY – October 29, 2009 – Melanie Notkin, the founder and CEO of the multi-platform lifestyle brand for kid-friendly women who are aunts by relation, aunts by choice, and godmothers, Savvy Auntie®, is sharing her favorite gifts for nephews and nieces available this holiday season by awarding 12 toys with the “Coolest” title, 6 toys with the “Lux” title (costing $100 and over), and 8 toys will receive honorable mentions. Notkin has identified and stepped to the forefront for the underrepresented 50% of American women whom she refers to as PANKs (Professional Aunts No Kids). This underserved demographic has strong, untapped, consumer power. In order to offer these child-loving women a resource to aid in their holiday gift shopping, Notkin has created the Savvy Auntie Coolest Toy Awards. In order to compile a list of the most coveted and exciting gifts for nieces and nephews, the first toy awards designed for Savvy Aunties, Notkin selected her lists based on the most coveted toys of the season that she found to also be the most innovative. “These toys certainly have that “cool” factor that aunts want when her nieces, nephews and children in her life open their gifts this holiday season,” says Notkin. “From modern twists on the classics to toys that entered the market just this year, we’ve identified the ones we think will encourage play, imagination, as well as learning and role-play. 

SAVVY AUNTIE’S TOY AWARDS

Coolest:

Crayola Beginnings: Color Me a Song, ages 2-4, $24.99 (Crayola)

Leapfrog Tag Junior Book Pal Reading System, ages 2-4 $39.99 (Leapfrog)

Matchbox Rocky The Robot Truck, ages 3-6, $59.99 (Mattel)

Playskool Kota and Pals Hatchlings – Triceratops, ages 3-8, $14,99 (Hasbro)

Harumika Super Style Accents, ages 6-14, $9.99 (Bandai)

Disney Princess and The Frog Tiana Doll ages 3-6, $10.99 (Mattel)

Liv Fashion Dolls, ages 3-8, $19.99 (Spin Master)

zhu zhu Pets Hamsters and assorted play sets, ages 4-8, $9.99-$21.99 (Cepia)

Dr. Seuss Super Stretchy ABCs Active Game, ages 3-6, $19.99 (I Can Do That Games)

Printies Pet Design Studio, ages 6-12, $19.99 (Techno Source)

Bakugan New Vestroia 7 in 1 Maxus Dragonoid, ages 5-12, $39.99 (Spin Master)

Transformers 2 Revenge of the Fallen Roleplay Helmet – Bumblebee, ages 5-9, $39.99 (Hasbro)

Lux:

Fisher-Price Handy Manny's Repair Shop, ages 3-5 $100, (Fisher-Price)

Corolle 17" Lila Interactive Baby Doll, ages 3-8, $100 (Corolle)

Corolle Navy and Pink Baby Doll Carriage Stroller, ages 3-8 (Corolle)

Steiff Selection – Lying Lamb, ages newborn -2, $135.00 (Steiff)

Barbie Pink World 3-Story Dream Townhouse, ages 3-8, $159.99 (Mattel)

LEGO Star Wars: The Clone Wars Venator-Class Republic Attack Cruiser, ages 9-14, $129.99

Honorable Mentions:

Leapfrog My Puppy Pal Scout, ages 6 months -3, $19.99 (Leapfrog)

Vtech Kidizoom Plus Pre-School 2.0MP Digital Camera, ages 3-9, $59.99 (Vtech)

Barbie Fashion Fever Fashionista Doll, ages 3-8, $11.99 (Mattel)

Moxie Girlz Doll, ages 4-8, $9.99 (MGA Entertainment)

Best Friends Club Dolls, ages 6-10, $39.99 (MGA Entertainment)

LEGO Bionicle Baramus, ages 9-16, $41.00, (LEGO)

Nerf N-Strike Raider Rapid Fire CS-35 Blaster with 35 Darts, ages 6-11, $34.99 (Hasbro)

Dell Inspiron Mini 10V, Nickelodeon Edition, ages 8-12, $329.00 (Dell)

Each winning toy will be listed on Savvy Auntie and will link to an online retailer.  Winners will also receive an award winning seal to post on their site, further attracting the PANK demographic with Notkin’s stamp of approval.  “Kids know that the cool aunt, godmother, or best friend always gives the coolest gifts during the holidays.  The Savvy Auntie Toy Awards support all the cool aunts out there,” says Notkin.

Notkin is a regular on FOX News and has appeared on NBC, CBS and Better TV as taste-maker for children’s trends. She’s been published in The New York Times and writes a blog about her experience as the founder of Savvy Auntie. Additionally, she is the Editor in Chief of SavvyAuntie.com and ensures all content is aunt-friendly and newsworthy to child development as well as the Savvy Auntie lifestyle.  SavvyAuntie.com’s integrity earned a Webby Award nomination in 2009 for Best Parenting/Family site.

For additional information, follow Melanie Notkin on Twitter @savvyauntie!  For interviews with Melanie Notkin as well as additional information on the Savvy Auntie Toy Awards and on the Savvy Auntie platform, please contact agcrisci@gmail.com.

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About Savvy Auntie

SavvyAuntie.com, Webby Award nominee, is the first resource and online community for aunts – Aunts by Relation (ABR), Aunts by Choice (ABC) and all fabulous kid-friendly women. The website offers advice and expertise developed just for aunts, along with activities and gift ideas for their nieces and nephews. Moreover, the Savvy Auntie community enables aunts to connect and share the best and most challenging parts of aunt-hood with their Savvy Auntie friends. Dubbed “the first parenting site for non-parents,” and earning praise from the New York Times, The Wall Street Journal, More Magazine and others, Savvy Auntie empowers and engages aunts with whatever they need celebrate aunt-hood. The site can be found at www.SavvyAuntie.com

Harold, Clifford and Me

Dear Readers,

First, let me apologize for being somewhat remiss and not tending to this blog more often. Savvy Auntie, now close to 15 months old, is growing by leaps and bounds and it's all I can do to keep up with it all. Which is a wonderful problem to have. I wish it upon all the entrepreneurs (and auntrepreneurs!) reading this.

When I was in first grade (or grade one as we called it in Montreal, where I was born), my favorite time of year was when we got to order our Scholastic books. The teacher (Mrs. Hirschorn of dear memory) would hand out a catalog list of recommended books by the school-friendly publisher, and I would take it home to negotiate my picks with my mother (of dear memory).

No matter what our budget, there was always money for books. I still feel that way.

I remember two of my favorites fondly: Harold and the Purple Crayon and Clifford The Big Red Dog. I remember the day the new books arrived in Mrs. Hirschorn's classroom just a few weeks after my order was placed. Oh I'm sure there were other titles on my list, but Harold and Clifford were my best pals as their soft, shiny covers glistened impatiently against the classroom florescent lights above waiting to go home with me.

Scholastic reminds me of reading as a child. In fact, I sincerely believe Scholastic helped me fall in love with books.

And that's why I am so very proud and honored that Scholastic has chosen to become a sponsor of SavvyAuntie.com. The people at Scholastic love the idea of helping Savvy Aunties learn about some of the newest titles hitting the shelves this season. The first book is Clifford The Champion which will launch in ads on SavvyAuntie.com and in sponsored Twitter conversation beginning tomorrow, as well as other platforms. As usual, I will disclose any tweets, Facebook mentions, etc, as sponsored. I fully support the FTC Guidelines on disclosing paid sponsorships.

Do you have a favorite Scholastic book from childhood? Or one that you've share with a niece or nephew? I'd love to hear about it.

Thanks again to you, dear Readers, for sticking with me as this business grows. And grows... and grows... Yep. I feel like my old pal Harold.

XOXO,
Auntie Melanie

PS - Visit SavvyAuntie.com/Gifts for hundreds of gift ideas, both classic and new, for your nieces and nephews of all ages.

Game On, Auntie!

Dear Readers,

I am so proud to announce the latest Savvy Auntie Sponsor! Webwars, an innovator in layered reality gaming and entertainment, is changing the way users engage with online entertainment by removing the barriers between Web gaming and Web sites.
Their first launch is Weblings - a game designed for women! Naturally, we love working with them! and when we discovered that Cindy Armstrong, their CEO, is a Savvy Auntie, we were thrilled! She's one of us, Aunties! And frankly, that's why she's working with Savvy Auntie. She understands the power and influence of PANKs (Professional Aunts No Kids).

Here's the cool part - they are holding a contest on SavvyAuntie.com. Simply answer one poll question, include your email address so we know how to reach you if you've won, and you're automatically entered to win one of two Toshiba laptops!

If I Tweet about this promotion, I'll use [sp] in the tweet so that you know it is part of a sponsored conversation.

Oh and if you love online games - then please check out Weblings to play. Check it out anyway. We love to support Savvy Aunties.

XOXO,
Auntie Melanie

Savvy Auntie Goes Beyond The Rack!

Dear Readers,

I'm proud to announce the latest sponsor for Savvy Auntie! Beyond The Rack is an exclusive shopping club where members have access to limited-time, flash sales events of designer goods at prices up to 70% off retail. Basically, they announce an incredible deal and you have a limited time to make the purchase - before it's gone forever.

The brands that Beyond the Rack has partnered with are some of the brands we covet the most, from Juicy Couture, Diesel and Puma - to Gucci, Christian Dior and Karl Lagerfeld. And many more!

Beyond The Rack's stunning ads are running throughout SavvyAuntie.com, and I'll use Twitter to let my readers know about some extra special offers from Beyond The Rack - and some really luxurious prizes too. When I tweet out an offer from Beyond The Rack, I'll include [sp] so you know it's sponsored.

In the meantime, if you decide to become a member, go to this page and use code SAVVYAUNTIE to get a $10 shopping credit. When you log in, you will see ($10 Credit) next to "Account" at the top of the page.

Thanks to Beyond The Rack for giving Savvy Aunties some great deals on some fabulous fashion!

XOXO,
Auntie Melanie

PS - Some offers will be exclusively promoted via Twitter, so please login or join Twitter and follow me at Twitter.com/SavvyAuntie to take advantage of them!

Yes. I'm Happy.

Dear Readers,

I'm happy.

I'm not happy all of the time. I have a down day now and again. Usually, when I have a down day, it's not caused by any one issue. Or any one person. In fact, I often have a hard time putting a finger on it. I know that it won't last long. I know that it's not within my emotional control (ladies, you understand). And I know that it's not who I am.

Because fundamentally, to my core, I am happy.

In my Savvy Auntie Editor's Letter this week, entitled: My Own Happiness (August 9, 2009) , I write about how once I reached 40 and didn't have the things expected of a happy woman (marriage and children) that I would be unhappy.

But a funny thing happened on the way to turning 40. I became happy.

Here's why. Two years ago, I set out to live life to my potential. Two years ago, I decided to stop resisting my life because of what was not happening TO me. Just a month before I decided to start my own company, I told a friend offering me a part of his business to run, that I had to focus on getting married and having kids, not starting a business.

Just ONE MONTH before I decided to start Savvy Auntie I said NO to a creative opportunity handed to me. Handed to me!

What changed in one month? What changed was that I became determined to no longer struggle for a life that was not happening TO me, and began embracing the life I could create.

In essence, I got a life. My life.

My lesson for you, Dear Reader:

Do what you love, and you will always have success. Do what other people would love you to do, and you will always have regrets.

And here's the bonus! I had no IDEA that creating a life of potential would give me happiness. I imagined working as hard as I have for the last two years and not dating as much as I'd prefer. I imagined not being able to afford the clothes and shoes I used to buy. I imagined not eating out anywhere near as much, and not taking vacations.

What I imagined was right.

I work very hard. And yet, even with the most challenging of tasks, I know that each step I take is going up the ladder of my potential.

I don't date much. In a good way. I've become more selective; I don't date where I don't see potential or at least some fun. It's empowering to choose whom you date and not let the dates choose you.

I can't afford to buy the clothes and shoes that I love (my revenue goes back into my business/dream/potential). And by NOT buying these materialistic things, I am MORE fulfilled. I don't need them to feel confident anymore.

I don't eat out nearly as much as I used to. And when I do, it's often to eat alone. I treat myself to breakfast, lunch or dinner and a good book so that I can regroup, refocus and show myself some gratitude.

I don't take vacations to Europe or the country. Instead, I take day trips to clear my head, or get inspired. I don't miss packing and flying and sleeping in hotel rooms.

The one thing I did imagine that did not come true was happiness. I did believe I'd be happy. But I didn't know that happiness would no longer be a state of mind. It would be part of my spirit. Happiness would be so indelibly tied to my heart and soul that I would not and could not imagine my life any other way.

It's my happiness. It's the only happiness I have ever known.

It's the only happiness that has even known me.

We're still getting to know each other, my happiness and I - like an identical twin separated at birth. She knows me better than I know myself.

I'm beginning to trust she's never going away.

And dare I say it, she's beautiful.

XOXO,
Auntie Melanie

My Change Nation Interview

Dear Readers,

I met Ariane de Bonvoisin a year ago, and we quickly become fast friends. She is the Founder and CEO of First30Days.com, a site and brand that enables you to change your life so you are living the best life you can.

I was honored that Ariane interviewed me for her Change Nation series - about launching my business, for free.

Here's a link to the article, which I hope you find helpful. It includes a link to the video interview.

XOXO,
Auntie Melanie

Savvy Auntie Gift Ideas on NBC's The 10! Show

Dear Readers,

I'm feeling MUCH more comfortable on TV. Starting to get the hang of it. Here's my latest NBC 10! Show appearance - with gift ideas for the Savvy Auntie!




By the way - I appear weekly on Fox News Strategy Room, Thursdays at 3PM ET! Catch me there live online!

XOXO,
Auntie Melanie