Thursday, April 10, 2008
On June 12, 2007, I woke up an "Entrepreneur."
Of course, I hadn't yet done anything productive, other than the 'waking-up' part, but I knew that this day would be the end of chasing corporate jobs I didn't want, and the beginning of taking charge of my life and my destiny. That foggy New York City day was the day I got on what I call my "Magic Carpet Ride:" my journey of learning, dreaming, coping and living life like never before. The wind is behind me and somehow I am managing to fly.
It's now ten months since that fateful day, and I am about to launch SavvyAuntie.com, the first online community for Aunts. Why Aunts? Well, women without children represent about 50% of the US population of women. (I'll give you more detailed data in another post). While mommies can be Aunties too, and I love and welcome them, it's these women in particular - women who love and adore their nieces and nephews and other kids in their lives - who deserve a community of their own to celebrate aunt-hood, get answers, find ideas and connect with other Savvy Aunties. It's Auntie's turn to shine.
It may not come as a surprise that I am an Auntie. I love my nephew and nieces with all my heart. And they are the inspiration for this company.
So, naturally, you'll learn a lot about my life as an Auntie here. But those who follow my story will also learn about what inspired me to start this company and how it was built, just about every step of the way. You'll also "meet" some of the amazing people who I've come to know on this journey (and many who have been there from the start). And, you'll get some insight into what it takes to build a business, a brand, and what I hope is true success. Once SavvyAuntie.com is launched, I'll continue to share my story with you so I can be as transparent with my dear Readers and Members as possible, and give you the inside-scoop of the company and the dreamer behind it.
I dedicate the SavvyAuntie.com Blog to you, dear Readers, the people who choose to join me on this journey. I also dedicate it to the hundreds of Aunties who have shared their thoughts, ideas and support from the beginning, as well as to the women and men who wake up every day as Entrepreneurs. And finally, I dedicate this Blog to my beautiful family, in particular, my nephew and nieces, who are the sun behind every day that I shine.
Today, April 10, 2008, I woke up an Auntrepreneur. This is my story.
Posted by Savvy Auntie Melanie Notkin at 9:50 AM