Thursday, April 10, 2008

Welcome to My Magic Carpet Ride

Dear Readers,

On June 12, 2007, I woke up an "Entrepreneur."

Of course, I hadn't yet done anything productive, other than the 'waking-up' part, but I knew that this day would be the end of chasing corporate jobs I didn't want, and the beginning of taking charge of my life and my destiny. That foggy New York City day was the day I got on what I call my "Magic Carpet Ride:" my journey of learning, dreaming, coping and living life like never before. The wind is behind me and somehow I am managing to fly.

It's now ten months since that fateful day, and I am about to launch, the first online community for Aunts. Why Aunts? Well, women without children represent about 50% of the US population of women. (I'll give you more detailed data in another post). While mommies can be Aunties too, and I love and welcome them, it's these women in particular - women who love and adore their nieces and nephews and other kids in their lives - who deserve a community of their own to celebrate aunt-hood, get answers, find ideas and connect with other Savvy Aunties. It's Auntie's turn to shine.

It may not come as a surprise that I am an Auntie. I love my nephew and nieces with all my heart. And they are the inspiration for this company.

So, naturally, you'll learn a lot about my life as an Auntie here. But those who follow my story will also learn about what inspired me to start this company and how it was built, just about every step of the way. You'll also "meet" some of the amazing people who I've come to know on this journey (and many who have been there from the start). And, you'll get some insight into what it takes to build a business, a brand, and what I hope is true success. Once is launched, I'll continue to share my story with you so I can be as transparent with my dear Readers and Members as possible, and give you the inside-scoop of the company and the dreamer behind it.

I dedicate the Blog to you, dear Readers, the people who choose to join me on this journey. I also dedicate it to the hundreds of Aunties who have shared their thoughts, ideas and support from the beginning, as well as to the women and men who wake up every day as Entrepreneurs. And finally, I dedicate this Blog to my beautiful family, in particular, my nephew and nieces, who are the sun behind every day that I shine.

Today, April 10, 2008, I woke up an Auntrepreneur. This is my story.

Auntie Melanie


  1. I'm so excited about your site and can't wait you to launch it! Congrats on starting the blog, it looks really pro.

    While I am a mother, being an aunt inspired me too to start my business.

    Go Aunties!

    Katja, Auntie of 2

  2. From one Montrealer to another, I wish you all the best as you launch your new business.

    As someone who takes "Uncledom" pretty seriously, I really understand and admire the path your on. Looking forward to seeing how this evolves!

    Best of luck to you.

  3. This is very exciting! Looking forward to all your future posts!

  4. What an inspiration! I can't wait to follow savvyauntie, you and your blog as you build your dreams and inspire the rest of us, aunties and otherwise, to take our lives by the horns, live the life we were meant to lead, and spread our love, to the world and our nieces and nephews alike!

    (and heres to my gorgeous crew who I love more than almost anything else in the world- nieces Yael and Annabel and nephews Jake and Dan)

  5. I am so happy to see you join the blogging world! I know you will add such an amazing voice to the community. And I cannot wait for to officially launch! Looking forward to following your journey!

    Jane, Pinks & Blues
    Auntie to 9 (soon-to-be 11!)

  6. After reading your post, I want to be your niece!

  7. I'm so happy to be able to see this journey from beginning to . well end.. what end? As someone who has no children, nor wants any, I'm overjoyed by your decision to celebrate the idea that family relationships extend beyond 1 single role. I can't wait to read more!

  8. I can't tell you how awesome it is to read something you've written that's longer than 140 characters. :)

    Loved this post, and I can't wait to hear about your journey. You are an inspiration to all women entrepreneurs!


  9. What a sweet post! Can't wait for your site!!

  10. You inspired me! I can't wait for the launch, and I am so proud of you for living your dreams! XOXO

  11. Melanie - congrats on becoming an entrepreneur! Looking forward to seeing how develops. Kudos to you!

  12. What an enormous show of support for my new blog and I thank you all!

  13. Melanie - congratulations on the launch of the SavvyAuntie blog. I like how you've chosen the share the personal side of your journey with us along with the business side. Being an Auntie (or an Uncle, for that matter) has some profoundly personal effects, and I hope you and your readers will be able to share those personal stories as the blog and the site grow.

    I can't wait to see the inspirational stuff that's going to come out of From what I've seen so far, you're doing a remarkable job of building a community.

  14. Congrats!! This is wonderful. It's great to have a forum for Aunties - the day my first neice was born was one of the most amazing days of my life and my sister has continued to add neices/nephews to my life! Even now, as a mom, being an Auntie is still one of my favorite job titles!

  15. Melanie -
    Mazel Tov! You're on an amazing journey and I want to thank you for sharing it with all of use. Best of luck with your blog, and I'll be reading!

    BTW, I was listening to a radio essay by Elie Wiesel this morning, and about halfway through this quote emerged:

    "Information must be transformed into knowledge, knowledge into sensitivity, and sensitivity into commitment."

    I had to blog about it, and I thought you might like it too. I think you're doing just this with


  16. Melanie/@Savvyauntie - congratulations on the launch of your blog (you're a natural). What a great idea!

    For better or for worse, I had the pleasure of becoming a dad before becoming an uncle but I cherish my relationships with my nieces and nephews. It's about time that someone officially recognize and celebrate these relationships like you're doing with your site/new business.

    I can't wait to watch as your journey (and I'm sure success) unfolds!

    Aaron (@astrout)

  17. Really look forward to your company, your blog, and your success. I love having a business and being an Auntie, and I can't wait to watch your story unfold.


  18. Congratulations, Melanie!

    I look forward to reading more about *me* in the coming weeks. I love kids that you can spoil and then give back. I love being confided in by someone else's daughter.

  19. So excited for your site to launch. Congrats on taking the plunge to be an "Auntrepreneur". I can't wait to learn more about you through the site and blog. After becoming a Mom, I dropped my corporate jobs to follow my entrepreneurial dreams and have more time with my family -- letting go has made me so much happier and put me on the right path -- never would have found it if I didn't let go of the golden handcuffs of corporate america.

  20. Great reading your first post about and love the idea of 'aunties'(and 'uncles')

    I have a 31 year old son but my 19 yr old nephew is staying with me while he attends college.

    It's wonderful being in the 'mother-teacher' role as I stand back and let him grow. I love my role as his aunt and I think its grand that you started this company!

    Warm regards and look forward to more reading and hearing more from Melanie.

  21. Congrats Auntie Melanie, looking forward to enjoying the ride.

  22. Congrats, Melanie!

    I hope you don't mind that this uncle is planning on accessing the great info and insights that is bound to provide. Kudos on satisfying a market void with such a valuable resource!

    Michael Rosenthal

  23. Melanie,

    Congrats on the launch of the blog and your business.

    I wish you much naches!

  24. what great news . congrats from one who knows you from way back & who doesnt use upper case letters . may this day be the first of many many successful days for savvy auntie. yr

  25. Congrats on the start of your "Magic Carpet Ride". I'm sure it will take you quite far.

  26. Hi Melanie!!! so glad you got into blogging...


  27. Melanie -
    Congrats on the start of your blog, I can't wait to read about your journey - I'm so intrigued by SavvyAuntie and can't wait til the site launches! I've really enjoyed getting to "work" with you on twitter :-)

  28. Melanie, as a longtime blogger, I have to give you kudos: this is an OUTSTANDING response for a first post. Kol hakavod--I'm so proud of you for mastering technology and networking to the "auntvantage" of your company and aunts everywhere! Mazal tov!

  29. Your going to rock it baby! I'm glad you have found your calling and we all can be inspired right along with you.

    Feeling like an inspired auntie already!

  30. Congrats! I love the post! I am only a cool aunt, no tots of my own so I love this!

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