Monday, October 13, 2008

My Toy Wishes

Dear Readers,

About a year ago, I went to my first event as "press." I was very secretive about Savvy Auntie at that point, but I was somehow able to convince the good people at Toy Wishes to invite me to their toy event at the Jacob Javits Center in New York City.

The Toy Wishes event was great for me. I got to learn about new brands and toys, as well as hear what the classics were up to. I was amazed at the innovation in toys. When I was growing up, it was all My Simon and Light Bright. And my favorite toy was the Easy Bake Oven. And I had a doll named Pebbles. She wasn't from the Flintstones - I guess I just liked the name. She blinked.

I also met a lot of cool people from the toy brands who were nice enough to help me learn about their latest and greatest toy trends. And I met some of the toy inventors, like Jacobe Chrisman from I Can Do That Toys. He's so creative!

So you can imagine my incredible surprise and honor when Toy Wishes' publisher, Gareb Shamus, asked me (ME!) to be their consumer spokesperson this year. And I was right there last Tuesday, October 7th, when Gareb announced the Hot Dozen toys for this Holiday Season. And while I was at the event, I got to to interview some of the brands about their new innovations, and even got to ask a few questions to tween stars Aly and AJ.

If all goes well, I'll be doing a lot of press over the next couple of months, helping Toy Wishes get the word out about their Hot Dozen. In the meantime, you can see them here on They are among the dozens of Savvy Holiday Gift Ideas I have handpicked for Savvy Aunties, uncles, grandparents and even parents!

In just a year, I immersed myself in the toy and gift industry so that I could help Aunties be more Savvy about gift giving. It's no small task. There are so many amazing toys out there. In fact, if you're on Twitter, I am Tweeting a Savvy Holiday Gift Idea of the Day everyday from now until Christmas. I hope that's useful and helpful.

Thomas Jefferson once said: "I'm a great believer in luck, and I find the harder I work, the more I have of it."

I am very lucky. But make no mistake - I am working very hard at it - for all the Aunties out there so that they can feel more Savvy about giving the best and most wanted toys to their nieces and nephews this holiday season - and rankly any time she feels like it.

At least, that is my wish.

Auntie Melanie

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