Yes. I'm Happy.

Dear Readers,

I'm happy.

I'm not happy all of the time. I have a down day now and again. Usually, when I have a down day, it's not caused by any one issue. Or any one person. In fact, I often have a hard time putting a finger on it. I know that it won't last long. I know that it's not within my emotional control (ladies, you understand). And I know that it's not who I am.

Because fundamentally, to my core, I am happy.

In my Savvy Auntie Editor's Letter this week, entitled: My Own Happiness (August 9, 2009) , I write about how once I reached 40 and didn't have the things expected of a happy woman (marriage and children) that I would be unhappy.

But a funny thing happened on the way to turning 40. I became happy.

Here's why. Two years ago, I set out to live life to my potential. Two years ago, I decided to stop resisting my life because of what was not happening TO me. Just a month before I decided to start my own company, I told a friend offering me a part of his business to run, that I had to focus on getting married and having kids, not starting a business.

Just ONE MONTH before I decided to start Savvy Auntie I said NO to a creative opportunity handed to me. Handed to me!

What changed in one month? What changed was that I became determined to no longer struggle for a life that was not happening TO me, and began embracing the life I could create.

In essence, I got a life. My life.

My lesson for you, Dear Reader:

Do what you love, and you will always have success. Do what other people would love you to do, and you will always have regrets.

And here's the bonus! I had no IDEA that creating a life of potential would give me happiness. I imagined working as hard as I have for the last two years and not dating as much as I'd prefer. I imagined not being able to afford the clothes and shoes I used to buy. I imagined not eating out anywhere near as much, and not taking vacations.

What I imagined was right.

I work very hard. And yet, even with the most challenging of tasks, I know that each step I take is going up the ladder of my potential.

I don't date much. In a good way. I've become more selective; I don't date where I don't see potential or at least some fun. It's empowering to choose whom you date and not let the dates choose you.

I can't afford to buy the clothes and shoes that I love (my revenue goes back into my business/dream/potential). And by NOT buying these materialistic things, I am MORE fulfilled. I don't need them to feel confident anymore.

I don't eat out nearly as much as I used to. And when I do, it's often to eat alone. I treat myself to breakfast, lunch or dinner and a good book so that I can regroup, refocus and show myself some gratitude.

I don't take vacations to Europe or the country. Instead, I take day trips to clear my head, or get inspired. I don't miss packing and flying and sleeping in hotel rooms.

The one thing I did imagine that did not come true was happiness. I did believe I'd be happy. But I didn't know that happiness would no longer be a state of mind. It would be part of my spirit. Happiness would be so indelibly tied to my heart and soul that I would not and could not imagine my life any other way.

It's my happiness. It's the only happiness I have ever known.

It's the only happiness that has even known me.

We're still getting to know each other, my happiness and I - like an identical twin separated at birth. She knows me better than I know myself.

I'm beginning to trust she's never going away.

And dare I say it, she's beautiful.

XOXO,
Auntie Melanie

My Change Nation Interview

Dear Readers,

I met Ariane de Bonvoisin a year ago, and we quickly become fast friends. She is the Founder and CEO of First30Days.com, a site and brand that enables you to change your life so you are living the best life you can.

I was honored that Ariane interviewed me for her Change Nation series - about launching my business, for free.

Here's a link to the article, which I hope you find helpful. It includes a link to the video interview.

XOXO,
Auntie Melanie

Savvy Auntie Gift Ideas on NBC's The 10! Show

Dear Readers,

I'm feeling MUCH more comfortable on TV. Starting to get the hang of it. Here's my latest NBC 10! Show appearance - with gift ideas for the Savvy Auntie!




By the way - I appear weekly on Fox News Strategy Room, Thursdays at 3PM ET! Catch me there live online!

XOXO,
Auntie Melanie

First Savvy Auntie Video!

Dear Readers,

Thanks to Savvy Interns Liat Tsarfati and Becky Steinberg, and the incredibly talented Tim Kress-Spatz of Ambush.TV, we produced our very first Savvy Auntie tv video!

This first episode is dedicated to Savvy Auntie's Day July 26th!!

Watch it here!





I hope you enjoyed it!

What will you be doing on Savvy Auntie's Day?

Happy Birthday, SavvyAuntie.com!

Dear Readers,

Wow... I can't believe it's a year to the day since I launched SavvyAuntie.com. It's been the most fabulous and most rewarding year of my life. I am humbled by the response and proud of the success. And I am so very happy that aunts and godmothers are getting the recognition they deserve. What an amazing tribute to them!

One of the most valuable things I have learned this past year is how good-natured and generous people are. From you, Dear Readers, to the media, bloggers, other sites and online communities, SavvyAuntie.com members, my advisers, my interns, my developer, my designers, my talent manager, my interim CFO, sales reps, photographers and videographers, my literary agents, the Savvy Auntie Experts, the Twitter Followers, the Facebook Fans, the PR people, and the sponsors who are all so wonderful to work with....

In fact, I'm writing this blog post on my new DELL Latitude E4300 Laptop and reading it on my 22" DELL monitor. Last year, @Kara_atDell was following me on Twitter and was very supportive of the launch of SavvyAuntie.com. She even interviewed me for the DELL Small Business Blog. Twice. Kara has been watching the launch and journey of SavvyAuntie.com because DELL is interested in women in small business and how DELL can help them.

DELL sent me this laptop and monitor (as well as some necessary accessories) to help me run my business more effectively. I won't be reviewing the products - I'm not a reviewer - but I am acknowledging that DELL is supportive of women in small business and we both hope to take this relationship further as my business grows. I'll also be giving feedback to Kara on how well this system works for me so that they can continue to improve their products for women in small business.

Kara and the team at DELL have done so much to help make this process easy and have been very generous with me. For example, they understood that one of my main concerns with a laptop is portability. I'm petite and every ounce more I schlepp around New York City is felt. So they offered me a 3.3lb laptop. They heard me. And I appreciate that.

When I asked Kara why she chose me for this project, here's what she had to say:

"As we’ve chatted about before, Dell continues to look for more ways to connect with customers online. Over the past several years Dell has become active in social media through customer outreach, blogging, Twitter, Facebook and participation with other communities – but are always looking for new ways to build meaningful relationships with customers and get their feedback about Dell products and services.

"There has been a lot of chatter in the blogosphere about ‘blogger relation’ programs…but there didn’t seem to be the perfect format for us. So, we decided to start small and reach out to bloggers we already knew to help us build a program.

"The first aspect of the program we are piloting is getting some of our latest systems into the hands of bloggers to provide us feedback on how they use it, what’s good about it and what doesn’t seem to work for them. This ‘review’ is not for just a week, because who really uses a system for just one week? We asked you to participate not just because you have a credible voice in the world of social media, but more importantly, a wonderful entrepreneurial spirit, much like many of our small and medium business customers. What better way to get feedback about the PCs we develop for SMBs than from a business owner who will use it every day to run their company and already shares business challenges and successes with peers?"

So thanks DELL. And thanks to all the sponsors who have supported SavvyAuntie.com this year in one way or another:

Hasbro/Playskool
Warner Brothers
Walt Disney Studios Home Entertainment
Yoplait Kids
Turner/TNT
1-800-FLOWERS
Vivre
pingg
Sephora
and many more to come...

At 1PM ET on July 9, 2008, we went live. And one year later, at 1PM ET July 9, 2009, I say thank you for coming on this journey with me. It means more to me than you can ever imagine.

Happy Auntieversary to Me!

Dear Readers,

Exactly two years ago today, I woke up an "Auntrepreneur." It was on June 12, 2007 that I decided to start the company of my dreams. I didn't know it then, but it was the happiest day of my life.

I have learned so much as an entrepreneur over the last two years - the first year spent developing the brand and SavvyAuntie.com, and the second year seeing the brand and website launch and grow. Savvy Auntie is a multi-platform media company. You've only see the tip of the iceberg....

I thought this milestone was a good time to reflect on a few of the things I've learned over the last two years.

30 things I've learned as an Auntrepreneur:

1) Believing in yourself in more important than having anyone else believe in you.
2) Believing in yourself makes other people believe in you.
3) Success is relative. It's important to relish each success. Then move on to a higher goal immediately thereafter.
4) "You should..." is the hardest thing for me to hear. Not being able to meet others' expectations of me or my ability to engage their good, sometimes really great ideas, is something I am not yet comfortable with. I hear "you shoulds" just about every day. I should learn to let it go.
5) I've learned that by sharing my journey, others are inspired. It's a pretty easy way to pay it forward.
6) All the things I enjoyed doing as a kid are skills I bring to the task now. I loved theatre, for example, which helps me feel comfortable on stage.
7) Respect is something you earn...not once, but every single day.
8) When colleagues in various stages of my career said to me: "You are meant for bigger things," they were right. I'm just now understanding what they meant.
9) I've learned that I'm talented at things I never knew I was talented at. Entrepreneurship is bringing out the best in me and I'm so loving what I am learning about myself.
10) I've learned that curiosity is one of the most valuable assets I have, so I've learned to be more curious, more open and more accessible to diverse ideas and new people.
11) I've learned that I don't have time for a hobby. And I'm ok with that.
12) I've learned that I don't work really hard because I love what I do. I work really hard because that's what it takes. Loving it is the reward.
13) I've learned that a 5 year old can be proud of her Auntie
14) I've learned that friends are very supportive and embracing of my entrepreneurship. And thanks to Facebook, they know I haven't fallen off the face of the earth.
15) I've learned that I don't need a lot of clothes and shoes after all.
16) I've learned that making really smart business decisions feels really good.
17) I've learned that every problem has a solution if you really, truly believe it does.
18) I've learned that as much as you may inspire a stranger, their telling you that can be incredibly empowering.
19) Happiness is a decision I make every day. The days I forget to do that, I'm not happy.
20) Some people really do hang on to every word I say.
21) What I don't know, someone else does. They also know the stuff I didn't know to ask them about.
22) I've learned that people are incredibly generous with kindness.
23) I've learned that I can do just about anything I set my mind to do.
24) I've taught myself how to accept imperfection.
25) I've learned that it's not what you know. It's not who you know. It's you. It's 100% you.
26) Goals are limiting, if you think about it.
27) You don't become an overnight success overnight. I studied entrepreneurship, branding, marketing, business management and self-motivation for almost 20 years (on my own - outside of school and work) before I started my company. I just needed the right idea to become an entrepreneur.
28) No one has asked me what school I went to or what my GPA was.
29) Every single day is valuable and gets my company one or multiple steps further along it's way. It sounds trite, but I now have 730 days to prove it.
30) I take my company personally. And I'm ok with that.

What have you learned as an entrepreneur?

XOXO,
Auntie Melanie

PS - Save the Date! Savvy Auntie's Day is July 26th and were planning some fabulous stuff for Savvy Aunties and for those who love them.

Savvy Grace

Dear Readers,

Today, SavvyAuntie.com turns 11 months old. I just can't believe that it's not even a full year since the launch of the site! The support and encouragement from aunts, the press and sponsors has been incredible.

Speaking of sponsors, I am proud to announce the newest sponsor for the Savvy Auntie brand. Turner, specifically TNT, has asked me to help them connect Savvy Aunties (and frankly anyone who likes quality television) with the third season of Saving Grace.

After seeing a preview for the show's second season and learning that Grace Hanadarko, played so amazingly by Holly Hunter, is an aunt, I watched the show and was immediately hooked! Grace's sister was killed in the Oklahoma City bombing and Grace does her earnest to help her brother-in-law raise her nephew. It's a very authentic relationship and one that I think many aunts can connect with. Because if this, I contacted Seth Miller, Senior Manager, Digital Partnerships for TBS/TCM/TNT, and told him that we needed to bring this show to Savvy Aunties!

It took us a couple of months to figure out the best way to create engagement through social media...and finally agreed that inviting everyone to a weekly Twitter event - led by yours truly - to watch and live-tweet Saving Grace every Tuesday at 10PM EDT, starting June 16, would be a fantastic solution. As many of you who are on Twitter know, being able to watch a show as a community, sharing our thoughts and anticipating what will happen next, can add so much to the viewer experience. Twitter has made TV an "event" again, something DVRs have diluted over the last few years.

Savvy Aunties, those who follow me on Twitter (Twitter.com/SavvyAuntie), Savvy Auntie Facebook Fans, TNT's Saving Grace Facebook Fans and Twitter Followers, and viewers in general, will be invited to share in the 'sponsored conversation' on Twitter beginning next Tuesday, June 16th at 10PM EDT. I'll also be blogging about each episode from an aunt's perspective.

Because these weekly events are sponsored, I will add [sp] to each tweet. The hashtag "#SavingGrace" will be used to keep track of the conversation for all those following.

Normally, actors or reality show talent will live-tweet their own shows. This is the first time, as far as I am aware (and please correct me if I am wrong) that someone outside of the show is asked to lead a Twitter conversation about a series.

I'd like to thank Seth and Turner/TNT for enlisting me and Savvy Auntie to help make the Saving Grace experience that much more valuable for their audience - and mine. I'd also like to thank creator Nancy Miller for making Det. Grace Hanadarko a Savvy Auntie - or at least the very best aunt she can possibly be.

XOXO,
Auntie Melanie

Here's a little information about Saving Grace:

Sneak Peek: http://bit.ly/SAbSGc1

TNT’s bold series SAVING GRACE is set to return for a third season Tuesday, June 16, at 10 p.m. (ET/PT). Academy Award® winner Holly Hunter stars as gutsy Oklahoma City Police Det. Grace Hanadarko, a woman who holds nothing back, whether on the job or in her personal life. Hunter’s acclaimed performance has earned the actress two consecutive Screen Actors Guild Award® nominations. She is joined in the series by an ensemble cast that includes Leon Rippy (Deadwood), Kenneth Johnson (The Shield), Bailey Chase (Las Vegas), Gregory Cruz (Criminal Minds), Yaani King (The Prince & Me) and Dylan Minnette (Prison Break), with Lorraine Toussaint (Any Day Now) and Laura San Giacomo (Just Shoot Me).

SAVING GRACE focuses on Det. Hanadarko (Hunter) as she investigates brutal crimes while trying to balance her relationship with her partner, Ham (Johnson). Grace also must figure out cryptic messages from her last-chance angel, Earl (Rippy). At the end of the second season, death row inmate Leon Cooley, who shared visions of Earl with Grace, was executed, leaving a hole in Grace’s life. Soon, she began having dreams of a young drug addict named Neely (King), which lead Grace to believe Neely also shares a connection with Earl.

Meanwhile, Ham’s divorce was finalized. Ham hopes he and Grace can finally be together, but Grace might not be on the same page. This season, we will learn more about the personal lives of fellow detectives Bobby Stillwater (Cruz), Butch Ada (Chase) and Captain Kate Perry (Toussaint).

Grace’s best friend, criminalist Rhetta Rodriquez (San Giacomo), has financial problems that could threaten her marriage. And Grace’s nephew, Clay (Minnette), continues to be an OCPD Explorer, helping out at the police station.

SAVING GRACE comes to TNT from Fox Television Studios and creator Nancy Miller (Any Day Now). Miller also serves as executive producer on the series, along with Gary A. Randall (Any Day Now, Leaving L.A.) Artie Mandelberg (Leaving L.A., Mr. & Mrs. Smith) and Holly Hunter.