Wednesday, August 20, 2008

Show Me Your Pretty Face!

Dear Readers,

We launched our first contest last Monday, August 18th. It's called "Show Us Your Pretty Face" and it's sponsored by Sephora.

The objective of the contest is to encourage members to upload photos of themselves, or at least a unique avatar. I was tired of seeing the same Savvy Auntie default avatar and knew that it would be more challenging for Savvy Auntie members to engage with each other in the Community, if they didn't upload a photo. And Community engagement is so vital for success.

I asked Aaron Strout, the amazingly talented man on my Advisory Board who plays the role of advising me on Community Management. Aaron had the idea for a promotion, and I had the idea to contact Cathy over at Sephora for help.

Let me tell you a little bit about Cathy. First of all, she's adorable. And a Savvy Auntie herself! Cathy contacted me after reading about the launch of Savvy Auntie just hours after we went live! She 'gets it.' After a number of wonderful emails, and an even more wonderful phone call, Cathy confessed to having to 'run.' She was late delivering 40 pink cupcakes for her little niece's birthday. And might I add, this wasn't a blood relative... just one of her many nieces and nephews from her group of friends. Cathy is truly a Savvy Auntie!

I had the pleasure of meeting Cathy when I was in San Francisco for Blogher last month. She gave me a tour of the HQ office and introduced me to a number of other Savvy Aunties who happen to work there. We had a great meeting and I am hoping that we can partner on many more creative projects in the near future.

But "Show Us Your Pretty Face" is the first. And it's a whopper of an idea! In less than a couple of days, I already see the difference it is making!

So thanks, Cathy. Thanks, Sephora. And thanks to all the members uploading your photos and unique avatars to By the way, you can find fun avatars at These DIY avatars are all the rage! And they are also great for creating images of your nieces and nephews for your profile page!

Well cheers to our first contest! Heh - I'm already a winner!

Auntie Melanie


  1. Auntie Melanie,
    Thank you so much for doing something that I think has needed doing for such a long time, and doing it with such style and panache!
    When my brother and his wife separated I looked everywhere for what I could do to support their kids (4 of them, from 18mths to 9 years) through the difficult time and there was nothing - no support for aunties or uncles, nothing savvy at all infact. But now you're here. Thank you.
    I have joined having read about the site in Grazia and although I am in the UK, I am sure it wont be long before more of your cousins across the pond are joining up.
    I have shown my pretty face too, I feel like a winner having found this site!
    Aunty Boo

  2. Aunty Boo! So glad you found us! Really! Truly! Welcome!


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