Tuesday, July 15, 2008

Savvy Auntie is Getting Beta and Beta!

Dear Readers, 

SavvyAuntie.com has not even been live for a week, and we've already made amazing progress on the Beta, and cleaned up a number of bad links and errors. We've still got a lot of work to do, and many new components to add to the site, but the users and Beta Testers have been diligent in helping let us know what's not working. They've also been kind enough to let us know what IS working. I am so grateful for the time and effort they take to help us improve the Brand Experience for Savvy Auntie.

The passed week has been a whirlwind. I do not think I fully understood the term "overwhelmed" until I launched my dream-come-true. The media has been reviewing Savvy Auntie very favorably. And the social media world has been abuzz about Savvy Auntie, stating that it is one of the most talked about launches they've seen (considering there was no budget around marketing the launch). "SavvyAuntie" was the most Tweeted phrase on Twitter the day of launch, as per Twitscoop.com.  Some Blogs compared me to the top women in social media. I have a stack of interview questions to answer for social media bloggers who are interested to know my 'secret sauce.' And the mainstream press is streaming in too. I cannot believe the media outlets that are knocking on our door. Whoa. You want to talk to me??

And advertisers, ones you know and love, have approached me with such enthusiasm, it's a thrill. Within a couple of hours after the site launched, two major brands approached me. A third called to congratulate me after refreshing their monitors until the second the site launched, waiting in anticipation. Three more advertisers are waiting in the wings. Amazingly, they all seem to be rooting for me. These are the kinds of brands that Savvy Aunties adore. And they adore me? Again, it's overwhelming.

And the emails have been pouring in from Aunts all over the world (yes world!) thanking me for finally offering them a Community where they don't feel 'less-than' for not having kids. They understand that Savvy Auntie is a warm, welcoming Community for women who just love the children in their lives and would do just about anything for them. Here's one from Amman, Jordan: 

Reading HuffPo's Eric Kuhn's blog on savvyauntie.com and love it! I turned 40 earlier this year and whenever asked in this marriage-pressured-Arab-society I just say I want to be the best aunt ever. I'm thrilled that my friends' kids add me to their Facebook, come to me with their creative school projects, girlfriend/boyfriend wows, what to do about college and invite me to join their networks ;)  Love the site!
Nadine - uber cool PANK in Amman.

This is not even half of the story. There is so much more to tell. And if you are willing to listen, I'm willing to share. 

They say if you envision your dreams, they come true. But no one tells you what happens when the dream is right there, right in front of your eyes, where you can reach out and touch it. No one tells you about the enormity of it all. With the deepest humility, I accept and appreciate all the good things that are happening in my life right now. And things are just getting Better and Better.

I can't wait to see what happens next!

Auntie Melanie


  1. What a great post! Couldn't be happier for you. Congrats again on the fabulous debut!

    ~ Tamar

  2. Congrats Melanie; you really deserve all the attention you & SavvyAuntie are getting. It's a phenomenal site and you've done a phenomenal job getting the word out. Keep up the good work!


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